You know the DMV around lunch -> dozens of frustrated people standing in lines out the door with too few staff ready to support.

Now imagine that, but with customer orders flooding into Outlook. That’s what most bakery CS teams face every day as the morning order surge hits just before cutoff time.

Because of long prep times for sourdough and other slow-fermenting products, orders arrive in a tight, high-pressure window. It's not a gentle trickle—it’s a flood.

REKKI OrderAI gives us insight into customer ordering patterns to see the % of daily orders that arrive at certain times for baking distributors & the trend is quite clear.  Most distributors experience a 2 hour window where the majority of their orders come in. 

Can you imagine what your morning would be like if your entire 8 hour work day was concentrated to 3 hours with a daily deadline for all of that work at 1 p.m.? 

There’s real consequences for the customer experience in case this volume can’t be handled quickly (someone is out sick / orders happen to come in late / etc.)  

1. Orders are missed

2. Rushed typing / context switching leads to expensive human error & refund requests 

3. Customers email / call while waiting for response adding even MORE to the workload 

Rather than shifting sales resources to manage Outlook around cutoff time, or hiring expensive heads just to handle a small window of the day, distributors are leveraging REKKI’s OrderAI to complent their existing order processing staff to fight back the dreaded cutoff time.

1. All orders make it in by cutoff

2. High matching rates reduce mistake frequency and give time for the team to do proper QA - per David Dwek of Seven Seeded: “OrderAI has also had a significant impact on the amount of mistakes Seven Seeded make. The beauty of an AI-based system is that it is constantly learning and improving, and never makes the same mistake twice”. 

3. Customer calls transform from frantic order confirmations to conversations around new products

Book a demo to find out more about OrderAI.